Find salon leads where Apollo never goes.
Hair, nail, beauty, and barber salons are Instagram-native and rarely LinkedIn-indexed — Apollo's coverage is near-zero. Overwise scrapes Google Maps, Treatwell / Fresha / Booksy public listings, Instagram, and salon websites with absence-signal probes (no online booking, no loyalty program, no inventory tracker) and surfaces verified leads with DM-first multi-channel contact paths.
Pick the signals that mean "could use my product".
Detects salons taking appointments by phone or Instagram DM — your wedge if you sell salon-booking SaaS.
Surfaces salons with no repeat-customer system — strong fit for loyalty, gift-card, and rebooking-prompt tooling.
Identifies salons retailing shampoo / styling product on the counter but tracking inventory in a notebook.
Flags salons where every stylist is booked through one shared phone — wedge for staff-aware scheduling SaaS.
Salon-segment sources, orchestrated.
Hair, nail, beauty, and barber salons by city with phone, website, hours, price tier.
Salons already on a competing booking platform — switching audience for migration plays.
The dominant channel for salon discovery — DM contact paths, recent work portfolios, stylist tags.
Crawl booking + price-list + team pages; run absence probes against the rendered DOM.
Salon-segment questions, answered short.
What salon types does Overwise cover?
Hair salons, nail salons, beauty salons, barber shops, and brow / lash studios. Different absence probes per type — hair salons care about stylist-aware booking, nail salons care about service-time slots, lash studios care about pre-appointment intake.
Aren't most salons already on Treatwell or Fresha?
About 30–40% of urban salons run on a known booking platform; the rest are on Instagram DM, phone, or a paper appointment book. The 'no online booking' probe filters to the unsystematized half — your TAM if you sell first-time-booking-SaaS. For migration plays, target the aggregator-listed half with comparison messaging.
What's the typical reply rate on salon outbound?
Instagram DM is dominant — 12–16% reply rate on specific outreach with reference to recent posted work ("saw the balayage you posted Tuesday — managing those bookings via DM?"). Email runs 4–6% for the segment because owner-stylists are rarely at a desk. The agent routes accordingly.
Can I target by service type or city?
Yes. Configure service type (hair / nail / barber / brow-lash) and target cities. The Apify actors filter Google Maps to that combination, and the agent enriches each lead with public signals (Instagram follower count, posting cadence, review score).
Your first leads, in 5 minutes.
"Set it up in five minutes, no demo gate. First verified list before my coffee was cold — and it sounds exactly like me."