Step 1 — Configure

Pick the signals that mean "could use my product".

No online booking widget

Detects sites without an embedded booking flow — your wedge if you sell a booking SaaS.

No live chat

Flags businesses without on-site chat — useful if you sell support tooling, AI chatbots, or in-app feedback.

No payment integration

Identifies sites that require phone/email reservation rather than online checkout.

No member portal

Surfaces operators still running on spreadsheets — strong fit for member-management SaaS.

Step 2 — Discover

Where the leads actually live.

Google Maps

Scrape padel-court listings in any city with phone, website, opening hours.

Instagram

Find court-Instagram pages with ~10k+ followers; surface DM contact paths and bio links.

Business websites

Crawl the business homepage to run absence probes against the actual rendered DOM.

Apify integrations

Use any of 1,000+ Apify actors as additional sources — your scrapers, our orchestration.

Step 3 — Reach

Multi-channel routing, per lead.

Padel courts answer different channels. Some have a business email but never check it. Some run their bookings entirely through Instagram DM. Some only answer the phone. Overwise routes each lead to the channel they're most likely to engage on, with a draft you approve or send on autopilot.

Padel-segment questions, answered short.

Why doesn't Apollo have padel courts?

Apollo's database is anchored on LinkedIn signals — companies that post jobs, founders with profiles, B2B-software employees. Family-run padel courts typically have a website and Google Maps listing but no LinkedIn footprint. Apollo's contact-coverage drops to near-zero for the segment.

How accurate are absence-signal probes?

We render the page via headless browser (not a curl-and-grep) so we catch JavaScript-injected widgets. False positive rate on 'no booking widget' is ~3% on internal Bookingbird testing. False negatives (missed-detection) are higher because some sites bury the widget on an /onlinebuchung sub-page; we crawl two levels deep.

Can I add my own absence probes?

Yes — on Growth and Founder Team plans. Configure custom DOM selectors or text-pattern probes per project (e.g. "page contains the phrase 'Reservierung per Telefon'"). Costs ~5 LLM tokens per probe per lead, bundled in your subscription.

What contact channels does Overwise find?

For padel courts specifically: business email (~85% coverage), Instagram DM path (~70%), WhatsApp number from public Google Business profile (~55%), phone (~95%), opening hours and a free-text address (~99%). Not all leads have all channels; the agent routes per the channels each one has.

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Priya NadarHead of GTM, Foldable
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