Step 1 — Configure

Pick the signals that mean "could use my product".

No class-booking widget

Detects studios that take class signups by Instagram DM or paper signup — your wedge if you sell booking SaaS.

No member portal

Surfaces studios still tracking memberships in spreadsheets — strong fit for member-management and CRM tooling.

No online waiver / intake form

Identifies studios that print and scan PDFs for new members — wedge for digital-intake or e-sign products.

No community / app channel

Useful if you sell community-engagement, on-demand video, or branded-app tooling.

Step 2 — Discover

Fitness-segment sources, orchestrated.

Google Maps

Gyms, yoga studios, pilates studios, CrossFit boxes, dance studios by city with phone, website, hours.

ClassPass / Mindbody public listings

Surface studios already running on a competing booking system — switching audience for migration plays.

Instagram

Studio pages with class schedules in stories; DM contact paths for owner-operated studios.

Business websites

Crawl the schedule + intake pages; run absence probes against the rendered DOM, not curl-and-grep.

Fitness-segment questions, answered short.

What studio types does Overwise cover?

Independent gyms, yoga studios, pilates studios, CrossFit boxes, dance studios, martial-arts schools, climbing gyms, and personal-training studios. Different absence probes per type — pilates owners care about class-booking, CrossFit boxes care about waivers, martial-arts schools care about belt-progression tracking.

Can I exclude national chains?

Yes. Configure brand-name exclusions in your campaign (e.g. "exclude domains containing planetfitness.com / lifetimefitness.com") and the discovery skips them. You can also enrich each lead with public signals like 'years in business' and 'number of locations' to filter chains out at the agent layer.

How responsive are studio operators to cold outbound?

Owner-operated independents are highly responsive — typical 9–13% reply rate on specific outreach, because most cold pitches they get are generic ad-platform spam. Instagram DM beats email for boutique fitness; email beats DM for CrossFit boxes and traditional gyms. The agent picks per lead.

Can Overwise pull schedule signals?

Yes. The agent enriches each lead with recent schedule signals — "runs 18 weekly classes" or "added a new evening yoga slot last month." These feed the per-lead reasoning so the draft can reference real context ("saw you've added 4 evening classes — managing those in a spreadsheet?").

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Priya NadarHead of GTM, Foldable
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