Step 1 — Configure

Pick the signals that mean "could use my product".

No online appointment booking

Detects clinics still routing requests through a phone receptionist — your wedge if you sell scheduling or patient-acquisition SaaS.

No patient portal

Surfaces clinics without secure messaging, online records access, or pre-visit forms — strong fit for practice-management or patient-engagement tooling.

No SMS / appointment reminders

Identifies clinics that confirm appointments by phone call only — wedge for reminder-automation, no-show-reduction tools.

No review-management workflow

Flags practices with public reviews but no reply pattern — useful for reputation tooling and review-generation products.

Step 2 — Discover

Dental-segment sources, orchestrated.

Google Maps

Dental practices by city with phone, website, hours, accepted-insurance signals where available.

Doctolib / Healthgrades / Zocdoc

Aggregator-listed practices — some are already booking-curious but constrained to the aggregator's funnel, not their own site.

Instagram

Practice pages running before/after cases — DM contact paths for owner-dentist-run clinics.

Business websites

Crawl booking pages, patient-portal links, intake forms — run absence probes against the rendered DOM.

Dental-segment questions, answered short.

What dental segments does Overwise cover?

Independent general-dentistry practices, orthodontists, periodontists, cosmetic-dentistry clinics, and pediatric-dental practices. Larger DSO-owned (Dental Service Organization) groups have LinkedIn-active corporate teams; the per-lead reasoning marks them as such so you can route differently.

Is HIPAA / patient-data scraping a concern?

No patient data is scraped — only public business information (practice name, owner-dentist name from public profiles, website, phone, public reviews). The absence probes evaluate the practice's website, not patient records. Overwise's compliance posture matches lemlist / Apollo for B2B outreach to healthcare businesses.

How responsive are dentists to cold outbound?

Owner-dentists answer reasonably well — 6–9% reply rate on specific outreach, with email outperforming DM for the segment (older buyer demographic than coworking or fitness). The cite-or-discard MessageVerifier is what keeps the copy from sounding generic — reference their actual missing capability rather than 'dental practices like yours'.

Can I segment by specialty and city?

Yes. Configure specialty (general / ortho / cosmetic / pediatric / endo) and target cities. The agent enriches each lead with public signals like 'specialty', 'years in business', 'team size' so you can filter to the right buyer-tier for your product.

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Priya NadarHead of GTM, Foldable
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